branded content — MUSINGS

Press Coverage for 4WT Media from Social Media Week LA

Creating great branded content is all about embracing the same philosophy that makes great content period. Audiences don’t care if a brand is behind a video they are watching as long as it’s good content. Brands must embrace their role as content creators and storytellers, Red Bull is a great example of what this actually means in the real world.

Press, Content MarketingJohn TrefryJuly 22, 20194WT Media, advertising, branded content, campaign, coca cola, creative agency, influencer, kmart, marketing, nokia, Online Video, press, redbull, social media, sponsor, viral, viral video, youtube, smwla