We’re really excited about pushing ourselves creatively and expanding our commercial work. We have some amazing directors we’re working with which differentiates in the online video space.
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Creating great branded content is all about embracing the same philosophy that makes great content period. Audiences don’t care if a brand is behind a video they are watching as long as it’s good content. Brands must embrace their role as content creators and storytellers, Red Bull is a great example of what this actually means in the real world.
Read MoreOur friends at Built in Los Angeles did a great job in their coverage of 4WT and our company values.
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Nothing is more gratifying that working on a music video for a great song and 4WT Media had the good fortune to do just that to produce a music video for the Australian band, Strange Talk.
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Anyone who has produced a live event knows they can be extremely complicated yet oh so rewarding. There’s something magical about bringing people together around a shared passion for a short amount of time when it all comes together.
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he new model for promoting a website, app or product is to use a video to explain why it’s important. Typically these types of video will live on a landing page or be shared via email or social media and there’s a reason for the rise in “explainer videos”…
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It’s actually quite common to have a fear of public speaking, in fact, Wikipedia told me that it’s estimated that 75% of people experience this fear, technically referred to as Glossophobia.
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That online video advertising is going mainstream with visibility at the finger tips of millions. They also predicted some trends for online video in the upcoming year.
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Everyone knows that content is king. Or at least that what every blog, pundit and influencer would have us believe. And of course they’re right.
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