Creating great branded content is all about embracing the same philosophy that makes great content period. Audiences don’t care if a brand is behind a video they are watching as long as it’s good content. Brands must embrace their role as content creators and storytellers, Red Bull is a great example of what this actually means in the real world.
Read Morehe new model for promoting a website, app or product is to use a video to explain why it’s important. Typically these types of video will live on a landing page or be shared via email or social media and there’s a reason for the rise in “explainer videos”…
Read MoreThat online video advertising is going mainstream with visibility at the finger tips of millions. They also predicted some trends for online video in the upcoming year.
Read MoreInternet companies and startups have increasingly turned to TV as a marketing channel to extend their brand. There may be an overall trend to move away from TV to digital video but television still has enormous reach and low CPMs when done correctly.
Read More
