creative agency — MUSINGS

Press Coverage for 4WT Media from Social Media Week LA

Creating great branded content is all about embracing the same philosophy that makes great content period. Audiences don’t care if a brand is behind a video they are watching as long as it’s good content. Brands must embrace their role as content creators and storytellers, Red Bull is a great example of what this actually means in the real world.

Press, Content MarketingJohn TrefryJuly 22, 20194WT Media, advertising, branded content, campaign, coca cola, creative agency, influencer, kmart, marketing, nokia, Online Video, press, redbull, social media, sponsor, viral, viral video, youtube, smwla

Finding the Right Video Production Company for Your “Explainer Video”

he new model for promoting a website, app or product is to use a video to explain why it’s important. Typically these types of video will live on a landing page or be shared via email or social media and there’s a reason for the rise in “explainer videos”…

Resources, Video ProductionJohn TrefryMarch 4, 20194WT Media, advertising, animation, crazy egg, creative agency, dollar shave club, how-to video, Los Angeles, marketing, neil patel, online video, video marketing, Video Production