MUSINGS — 4WT Media

Strange Talk Music Video – Behind the Scenes

Nothing is more gratifying that working on a music video for a great song and 4WT Media had the good fortune to do just that to produce a music video for the Australian band, Strange Talk.

Press, Video ProductionJohn TrefryJune 21, 20194WT Media, billboard, climbing walls, kyle thrash, music video, online video, video production, strange talk, viral video, wind up records, youtube

4WT Short Film 'How To Be Alone' at SXSW

Press, Original Content, Film FestivalsJohn TrefryMarch 20, 2019SXSW, Maika Monroe, Joe Keery, Kate Trefry, 4WT Media, Short Film, Stranger Things

4 Keys to Producing a Compelling Event Video

Anyone who has produced a live event knows they can be extremely complicated yet oh so rewarding. There’s something magical about bringing people together around a shared passion for a short amount of time when it all comes together.

Resources, Video ProductionJohn TrefryMarch 15, 20194WT Media, advertising, Business, Creative Agency, digital media, event video, Video Production, Los Angeles, live events, online video, sxsw, video marketing, Online Video, Youtube

Finding the Right Video Production Company for Your “Explainer Video”

he new model for promoting a website, app or product is to use a video to explain why it’s important. Typically these types of video will live on a landing page or be shared via email or social media and there’s a reason for the rise in “explainer videos”…

Resources, Video ProductionJohn TrefryMarch 4, 20194WT Media, advertising, animation, crazy egg, creative agency, dollar shave club, how-to video, Los Angeles, marketing, neil patel, online video, video marketing, Video Production

5 Tips to Step Up Your Public Speaking

It’s actually quite common to have a fear of public speaking, in fact, Wikipedia told me that it’s estimated that 75% of people experience this fear, technically referred to as Glossophobia.

ResourcesJohn TrefryFebruary 28, 20194WT Media, Creative Agency, deck, group presentation, public speaking, investor, jason nazar, Los Angeles, marc suster, pitch, powerpoint, product, promote, Silicon Beach, startup, udemy

What to Look for in a Video Production Company

That online video advertising is going mainstream with visibility at the finger tips of millions. They also predicted some trends for online video in the upcoming year.

Video Production, Online VideoJohn TrefryFebruary 18, 20194WT Media, advertising, branded content, business, Creative Agency, Los Angeles, marketing, Video Production, video marketing, Youtube, web video

Content Marketing for Creators

Everyone knows that content is king. Or at least that what every blog, pundit and influencer would have us believe. And of course they’re right.

Resources, Content MarketingJohn TrefryJanuary 18, 20194WT Media, Blog, Authentic, CEO, Content Marketing, Creators, Mashable, Huffington Post, Techcrunch, SEO

Tech in Los Angeles – Incubators & Accelerators [Infographic]

LA tech has never been hotter. Validation can be seen from both startups choosing LA and with investors ramping up capital being poured into those companies.

ResourcesJohn TrefryJanuary 9, 20194WT Media, Accelerator, Incubator, clean tech, coworking, consumer web, digital media, e-commerce, enterprise software, investment, Los Angeles, mobile, social, startup, technology, venture capital, vc

Our Favorite Free Online Tools for Small Business

There have certainly been quite a few people who have written about what online tools are best for small businesses. In fact, my former CEO and friend Jason Nazar wrote a great article in Forbes.

ResourcesJohn TrefryDecember 20, 20184WT Media, Business, Calendar, Evernote, Forbes, Google Drive, Hootsuite, Online Tools, Slideshare, Social Media, anymeeting, Small Business

TV Advertising for Startups – Direct Response for Internet Companies

Internet companies and startups have increasingly turned to TV as a marketing channel to extend their brand. There may be an overall trend to move away from TV to digital video but television still has enormous reach and low CPMs when done correctly.

AdvertisingJohn TrefryDecember 7, 20184WT Media, advertising, converto, direct response, internet, online companies, marketing, marketing channel, media design group, pandodaily, startup, television, ZipRecruiter